According to Toyota’s company earnings results, it is estimated that Toyota’s unintended acceleration will affect almost 8.5 million cars world wide and could end up costing the company almost $2 billion. Analysts say that this is a conservative estimate and that the cost will more likely be almost $6 billion, if you include repairs for recalls, lost sales and the ever growing lawsuits being filed against the company.

Still, amongst all the bad publicity, Toyota has done a good job cutting costs over the past year, and it is still a leader in environmental technologies. Most analysts predict good profit growth next year as demand grows in markets like China.

“Toyota has announced plans to deal with the recalls, and is working to address the problems promptly,” said Noriyuki Matsushima, an auto analyst at Citigroup Global Markets Japan. “We think the recall story is likely to die down by April if its quality dealerships can quickly repair the problems while providing reassurance to customers.”

For now, Toyota’s incentives appear to be working. Dealers are reporting surging sales and expect to post a net profit of $885 million in the fiscal year ending March 31, coming back from a loss last year.