As vehicle sales slow around the world, automobile manufacturers are turning to the United States low interest rates and climbing consumer confidence to sustain this years sales. This is especially evident at this years North American International Auto Show in Detroit as luxury automobile manufacturers show new models aimed specifically at US consumers.
Recently, German car makers have been shifting tens of thousands of vehicles scheduled for European showrooms to the U.S. and China and are expected to divert even more as European auto sales continue to fall. The luxury car market did not feel the full force of Europe’s debt woes, but as the crisis continues, it has caught up to them as well. According to Daimler Chief Executive Dieter Zetsche, “For now, America is Daimler’s single most important market, and unfortunately there are no signs of a recovery anytime soon.”