General Motors Company (GMC) luxury vehicle subsidiary Cadillac, has always been known for their brash designs and big engines. But, as consumers turn to smaller more fuel efficient vehicles, they have been forced to rethink their automobile lineup in order to become competitive in the world market. According to GMC executives, the release of the Cadillac ATS will be the first of its compact luxury models that will launch it as a global contender. GMC hopes that their subtler design, loaded with the latest technology and touch screen controls will lure the younger luxury car buyer away from BMW’s 3-Series or the Mercedes-Benz C-Class. The ATS comes with three engine options, ranging from a fuel efficient four cylinder to a more powerful V-6 that can reach up to130 miles per hour. G.M. Has been advertising the ATS heavily over the summer, but the first shipments are not expected on lots until the beginning of September.