With fuel prices on the rise, more Americans are turning to electric and hybrid vehicles for the promise of saving money. Today’s consumer is offered a wider selection of vehicles, advertising better fuel economy with super fuel saving technologies. Even the government has jumped on the bandwagon with significant changes to fuel economy window stickers that estimate what a drivers annual fuel costs and savings will be. But, once the consumer starts looking into buying one of these vehicles, the promise of saving money is not always apparent.

According to recent studies, even if gas prices would climb to $5 a gallon, it would take the average hybrid or electric vehicle, six years before the consumer would start to see any savings. Analysts say that the price of these new technologies is a road block that limits the appeal of fuel efficient cars and trucks. The proof in in the numbers, with hybrid and electric car sales accounting for less than three percent of the total market.

So why do consumers pay more for these advanced technologies that promise to save them money? Many are blinded by advertising, but never actually sit down to do the math, or they overestimate the miles per gallon savings compared to actual savings. Some see the better fuel economy as better for resale, and hope to make up the difference when they sell their vehicle. Others just want to do something for the environment. Regardless of what the reason is, every day that gas prices increase, electric or hybrid automobile owners can feel better about the purchase they made.