Cadillac hopes to distinguish its luxury brand from others, by offering an in car data, navigation and media system with a touch screen tablet computer. According to Micky Bly, GM’s executive director of global electric systems and infotainment, “The Cadillac User Experience (CUE) will offer a broad range of data and applications beyond what our competitors offer. People have become accustomed to iPhone, iPad and Droid device navigation, that it only makes sense to offer it in our vehicles.”
CUE will pair entertainment and information data from up to 10 Bluetooth-enabled mobile devices, USBs, SD cards and MP3 players with the CUE system. The system reduces complexity through customized information, natural voice commands, fewer buttons and larger icons. Consumers can store those mobile devices as well as channel the information on those devices, along with your navigation tools, weather maps with Doppler radar, AM/FM and XM radio, instant messages and emails, through a central portal in your Cadillac. This system will allow the driver to keep their hands on the wheel and eyes on the road.
To improve simplicity and connectivity for consumers, CUE will feature several auto industry firsts:
- Proximity Sensing: As the user’s hand approaches the elegant, uncluttered LCD screen, command icons appear. Icons can be customized and arranged by consumers to improve ease of use.
- Haptic Feedback: Buttons on the fully capacitive faceplate pulse when pressed to acknowledge the driver’s commands and keeps the driver’s eyes on the road.
- Multi-Touch Hand Gestures: interactive motions (tap, flick, swipe and spread) popularized by smartphones and tablets allow tasks on the LCD screen, such as scrolling lists, zooming maps and searching favorites to be easily accomplished.
- 12.3 in. LCD reconfigurable gauge cluster (on select models) offers four selectable displays – Simple, Enhanced, Balanced and Performance – that can mix traditional vehicle data such as a speedometer and fuel gauge with navigation, entertainment and 3D vehicle image.
- Natural Speech Recognition: lets consumers speak logically with fewer specific commands to recall stored media or input navigation destinations. CUE’s text-to-speech feature will also allow consumers to receive text messages by system voice and to send recorded text messages in return.
- Linux operating system, “open source” software platform and ARM 11 3-core processor, each operating at 400 million of instructions (mips) per second. This efficient hardware setup offers 3.5 times more processing power; than current infotainment systems, and allow developers to write applications to CUE that be downloaded by consumers.
CUE will debut in 2012 in the Cadillac XTS and ATS luxury sedans and SRX luxury crossover.