Historically, imported vehicles have dominated the market in California, but a recent trend is seeing more and more consumers turn to domestic auto makers when replacing their old vehicles. Companies like Ford, Chrysler and GM have improved their sales in the state last year with the introduction of new models of small cars and compact SUV’s. The improved reliability, fuel economy, advanced electronics and added luxury options are starting to give domestic brands an advantage over once popular rivals like Honda and Toyota. Some of the more popular vehicles being sold in California are GM’s Chevrolet Volt , Cruze and Camaro, and Ford’s Fiesta, Focus and Fusion. The growth in California is important to local car dealers who have experienced sluggish auto sales for almost three years now. Some analysts, however, question whether traditional buyers of Japanese cars are switching to domestic brands, or just waiting for depleted inventories to be replenished.
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