The auto industry has taken a substantial hit the last couple of years, and although it has continued on a steady pace of recovery, it is predicted that sales won’t return to pre-recession levels until at least 2016. Nissan’s chief executive predicts that by 2016, sales will increase by 82% globally while Ford and Volkswagen predict less growth of around 50%. Aside from believing the American market will recover, auto manufacturers believe that their growth will will be due to emerging markets overseas. According to auto market analysts, if the rest of the industry is as confident as these manufacturers, there will be over 20 million more cars on the market than what is expected to be sold. They predict that a consolidation of companies as well as OEM suppliers will be the only way to ensure survival.

Automotive innovations, especially in terms of next generation electric and hybrid vehicles, will be the biggest factor, but the question of whether consumers will embrace the technology will be determined by whether the infrastructure can support them. Other technological hurdles include vehicle connectivity increasing the safety of automobiles.