Detroit’s showcase of the North American International Auto Show (NAIAS) is one of North America’s most prestigious auto exhibitions. Besides being home to the “Big Three” (the three major American automotive companies: General Motors, Ford, and Chrysler ), the show serves as a locale for international automakers to show off their most innovative designs and give consumers the experience of North America’s largest and most prestigious automotive showcase. This year’s show is expected to see over 30 all new reveals of the 500 vehicles on display.

Toyota plans to capitalize on their green image as they launch three new Prius models in an attempt to shift public attention to their innovative new products. There will be many other electric and hybrid vehicles as consumers move toward more efficient and zero emission modes of transportation. Ford will introduce their new Focus electric vehicle as well as their Ford Explorer, North American truck of the year. GM’s Chevrolet Volt, named North American car of the year will also be there.

Experience the next generation of transportation at the 2011 North American International Auto Show at the Cobo Conference and Exhibition Center . Doors will be open to the general public: Saturday, January 15 to Saturday January 22, 9 am – 10 pm and on Sunday, January 23, 9 am to 7 pm.