In March of 2008, when Tata Motors purchased Jaguar and Land Rover from Ford, some feared the sale would alienate the typical Jaguar owner. Based on early sales figures, this just isn’t true.
The XJ model has been one of the best sellers for Jaguar since it was introduced in 1968. Over the years the car has undergone major redesigns, but never really strayed far from the original model. The new 2011 XJ model is said to have a “wow factor that has smitten those who thought the XJ model had become too old school.”
“We are trying to bring the word ‘sleek’ back to Jaguar styling,” said Ian Callum, chief designer.
- The dashboard has been redesigned nine inches lower, giving the cabin a roomy feeling.
- The new interior is one of the most elegant in the industry, with soft grain leather trimmed with choice wood or carbon fiber.
- The mechanical components of the XJ is basically the same as its predecessor, but with key refinements.
- The exterior still has the same luxurious Jaguar look, but with a thoroughly modern design.
It seems that the transition of Jaguar from Ford to Tata motors has been a smooth one. With the help of Ford, Jaguar continues to offer the luxury and design their customers expect.