Last Tuesday, Oakland opened its first bio fuels station offering fill ups for cars that can run on renewable alternatives to gasoline. The station, operated by Propel Fuels, not only offered each new customer five free gallons of fuel, but had a marketing team on hand to assist customers who were not sure whether their vehicle was bio fuel compatible. (Those wondering whether their cars can run on bio fuels can visit Propel’s online guide).

Propel has been expanding its California operations rapidly since entering the state in January 2009. Stations similar to this one opened in Fremont and San Jose this summer, and a Berkeley station is expected to open soon. Emily Shellabarger, Propels marketing specialists says, “our focus is now on California. We are interested in building a California-wide network .” And this network will soon be a reality with an $11 billion grant from the Department of Energy and the California Energy Commission. With this money, they will build and operate 75 self serve alternative fuel stations across the state over the next two years. Propel said it will match the grant funding with $16 million in private investment to speed up building of Propel’s network of fueling stations.

In addition to luring drivers to its stations, Propel has tried to widen its customer base through social networking. The company communicates with customers and seeks out new ones online by means of both a blog and a page on Facebook.