Launched in 2003, The California-based GreenRoad Technologies Inc.®, provides a cost-effective service that helps reduce emissions, vehicle wear-and-tear and helps save lives. While billions have been invested in building safer and more fuel efficient vehicles and roads, virtually nothing was being done to address what contributes to wasted fuel and 90% of all crashes… driver behavior.

After four years of extensive testing in more than one million driver trips, GreenRoad’s comprehensive service is proven to be effective, especially in the commercial fleet industry. GreenRoad responds to unsafe and inefficient driving by enabling commercial fleets, insurers and consumers to measure, improve and sustain safe and fuel-efficient driving behavior. GreenRoad continuously measures and analyzes maneuvers which most impact safe driving, fuel efficiency and emissions and positively motivates drivers to change their behavior behind the wheel. Constant reinforcement in the form of a simple red-yellow-green display encourages them to maintain improvements. Fleet management and risk and safety professionals gain complete visibility into driving behavior and have easy-to-use tools they need to help drivers achieve safety and fuel-efficiency goals. Customizable, Web-based and e-mail reports provide individual trip detail, risk analysis and coaching to help drivers maintain improvements.

More than 70 industry-leading fleets in trucking, public transit, telecommunications, service delivery and public safety, have implemented the GreenRoad service and are realizing sustained improvements in the safety and fuel efficiency of their fleets.