If you have been complaining about your GM vehicle on Twitter or Facebook, don’t be surprised if you actually get a response form GM offering to help you with your problems. In order to be more proactive in dealing with customers, GM is hiring customer service agents to monitor social networking websites looking for people who are not satisfied with their GM vehicles.

Because social networks connect people at low cost, businesses can use it to expand their contacts, act as a customer relationship management tool and advertise products and services around the world. Companies no longer need to spend countless hours developing new methods of customer service. Instead, customers can post messages, complaints, stories, and other sources of information about companies. With this data, companies can act quickly to trace, correct, and learn from mistakes.