According to Ed LaRocque, Toyota’s U.S. marketing manager for advanced technology vehicles, Toyota’s new family sized Prius will be hitting the U.S. market this fall after delays due to the earthquake and tsunami in Japan. The Prius V is being targeted to young families offering versatility and more interior room than most small sport utility vehicles on the market. The company sees the Prius V competing against vehicles such as the Honda CR-V, Ford Escape and the Volkswagen Jetta wagon. Toyota will also be offering a plug in version of the current Prius model early next year followed by a smaller version, known as the Prius C. Toyota has dominated the gasoline electric hybrid market since the Prius went on sale in the U.S. in 2000. The company hopes that Prius sales will eventually rival the sales of Toyota’s popular models like the Camry and Corolla sedans.