The death toll on U.S. highways for 2009 has been the lowest in 50 years, according to a federal Department of Transportation report earlier this month. We might think that we have become better drivers, but there are many factors that have contributed to this decline.

• Safety features on cars have significantly improved in recent years. Technology like multiple airbags, electronic stability control, automatic tightening seat belts….once found only on expensive cars are now becoming standard, even on economy cars. Historically it is the luxury vehicle consumers who pay for this technology. Luxury car manufacturers develop the technology making it cheaper for other manufacturers to obtain.
• Competition between manufacturers means better deals. Once one car manufacturer starts offering a certain safety feature, it isn’t long before the competition offers it as well. Each manufacturer wants to sell the most cars, so the competition will keep prices low while offering the most. Most recently, car manufacturers are competing to develop infotainment systems, like Ford’s “Sync” and Kia’s “UVO”, to prevent drivers from becoming distracted while driving.
• Online shopping makes it easy for the consumer to see what every car manufacturer has to offer. They can research crash test results to see which automobile is the safest. Recalls and technical service bulletins are much easier to obtain, making it easy for the consumer to get safety issues repaired before they cause problems.
• Finally, pressure from government regulators have also played a big role in the safety of our vehicles. Ever since seat belt laws were made mandatory, the government has set standards to improve safety. As the technology becomes more affordable, government standards become higher. For example, in 2006, the government proposed a rule to require stability control as standard equipment in all 2012 model cars.

It’s good to know that auto manufacturers have our well being in mind, but we must remember that they are not a replacement for safe driving practices. While new technologies may cut out human error factors, they are prone to their own glitches as well.